Emergence of Behavioral Retargeting in a Marketing Strategy

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Several companies have initiated the implementation of behavioral retargeting on a larger scale, and with much success. When asked to assess the benefits of behavioral retargeting, our very own Dan Redman offered his words of wisdom.
The affiliated site of The Arizona Republic daily newspaper, azcentral.com quotes, “With retargeting, you can basically assume that every person who reached your site . . . has at least a baseline interest in your product,” A clear understatement; this point is certainly true, but only a sliver of the retargeting total picture.

Perhaps misquoted, but Dan’s more complete thought was to express that, “If you are driving targeted (site) visitors, you can gather that they have some sort of baseline product/service interest. They are selecting the messaging in your ad to click after searching for keywords relevant to your brand; they are allowing a page load and may even spend a few pages reviewing your site. Particularly through SEM; visitors can be grabbed late in the education cycle. Additionally, on any great eCommerce or lead generation day, a website may turn anywhere between 3%-5% of unique visitors into a conversion.Behavioral Retargeting assumes that though only 3%-5% will convert at the time of their tracked visit, previously interested and educated visitors may later convert.”


Behavourial Retargeting