Emergence of Behavioral Retargeting in a Marketing Strategy

[gsbisht]

Behavioral retargeting emerged to be an extremely viable
direct response marketing opportunity in 2008.
The Arizona Republic published an article on January 2nd,
 featuring an elite retargeting technology provider, Fetchback.
Much of the article includes information on how retargeting works
and how it is successful compared to other types of advertising;
says Chad Little, CEO of Fetchback, Inc., “I’ve been in the
 industry for a long time, and it’s arguably as good, if not
better, than paid search, and paid search is at the top of the
 heap.”

Many people and businesses have yet to reap the benefits of
retargeting. While it generally runs concurrently with other
types of advertising, many companies do just that; they let
other advertising methods play larger roles while a behavioral
retargeting campaign is held at a much lower ceiling than its
ROI potential.


Behavourial Retargeting